Promo Producers sugar.fit
sugar.fit
Office Location
Full Time
Experience: 2 - 2 years required
Pay: INR 350000 - INR 500000 /year
Type: Full Time
Location: Karnataka
Skills: YouTube, Wellness, Native proficiency in Kannada, Native proficiency in Malayalam, Native proficiency in Marathi, Experience writing for shortform video, digital ad content, Ability to think visually, guide video production endtoend, Deep understanding of hook science, retention structure, what drives performance on MetaGoogle, Strong cultural, emotional intuition in your language, Background in promo writing for TV, OTT Prior experience in health consumer tech brands, VO direction, basic editing knowledge motion design familiarity, Bilingual can write in more than one regional language
About Sugar.fit
Job Description
About the Role Were hiring Promo Producers fluent in Kannada, Malayalam, or Marathi who can own the creative lifecycle of a performance marketing video from concept and scripting to final video delivery. This is not just a writing role. You will be the creative owner of the asset, driving clarity, emotion, and high-retention storytelling designed for Meta and Google ads. Youll work closely with our performance marketers, editors, and videographers to build ad videos that not only look great but also perform under pressure click-throughs, retention, and conversions. Budget : 30-40k Key Responsibilities Lead creative ideation and write sharp, conversion-optimized ad scripts in your native language (Kannada / Malayalam / Marathi) Adapt English master scripts to your language while retaining creative intent, emotional flow, and performance value Act as the promo producer who oversees the videos execution: Brief and guide editors Select and direct VO artists Review and finalize the cut for hook strength, pacing, CTA clarity Own script-to-screen execution with attention to: Strong hooks in the first 3 seconds Natural transitions and story retention Text overlays, VO pacing, and emotion in edit Partner with the performance team to review video results and iterate based on CTR, hook rate, hold rate, etc. Must-Have Skills Native proficiency in Kannada / Malayalam / Marathi (at least one language) Experience writing for short-form video or digital ad content (30120 sec) Ability to think visually and guide video production end-to-end Deep understanding of hook science, retention structure, and what drives performance on Meta/Google Strong cultural and emotional intuition in your language ability to make content feel real and local Bonus Skills Background in promo writing for TV, OTT, or YouTube Prior experience in health, wellness, or consumer tech brands VO direction, basic editing knowledge, or motion design familiarity Bilingual (can write in more than one regional language) Success Metrics Final assets that deliver low Cost per lead, strong CTR, hook rate, and hold rate Consistent execution of video assets on-time and on-brief High internal trust as a go-to producer for regional creative,