Programmatic Manager Aptita

About Aptita

Job Description

The Programmatic Manager role based in Pune with a minimum of 3 years of experience in a related field requires you to manage the end-to-end campaign process efficiently. Your responsibilities include implementing campaigns from brief to optimization, analyzing campaign data for insights, and providing optimization recommendations. You will strategize and execute campaigns while ensuring optimal delivery and performance. Additionally, you will guide junior team members, develop test and learn strategies, and stay updated on programmatic trading trends. As a Programmatic Manager, you will be expected to provide recommendations to the Client Services team, present industry updates, and collaborate with the Senior Campaign Manager and Programmatic team to execute tests within DSPs. Your expertise should cover programmatic trading, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, and ad verification partners. You should have experience in campaign implementation, optimization, and reporting, particularly with response-driven and demand generation campaigns. The ideal candidate will possess hands-on experience in the Programmatic ecosystem, team handling capabilities, and a deep understanding of digital media technology. You should be well-organized, capable of managing time effectively, and able to work in a fast-paced environment. Strong communication, listening, and interpersonal skills are essential for this role. A passion for digital marketing and a motivation to learn in a dynamic environment will be beneficial. If you meet the qualifications and are ready to take on the responsibilities of a Programmatic Manager, with an immediate to 15 days notice period, please reach out via email at *************.,