Product Marketing Specialist - Insurance Tech Kataliser

About Kataliser

Job Description

Job Title: Product Marketing Specialist Years of Experience: 10-12 Years Location: Bangalore Role Summary Develop compelling value propositions and positioning strategies for our insurance software products to differentiate them in the market. Create engaging and persuasive marketing content, including but not limited to blog posts, whitepapers, brochures, case studies, and product collateral. Conduct comprehensive market research to identify trends, competitive landscape, and customer needs in the insurance software industry. Collaborate with the sales team to create effective sales tools and collateral that communicate the value of our insurance software products. Plan and execute successful product launches, coordinating efforts across various departments to ensure a cohesive and impactful introduction to the market.Page 2 of 2 Monitor and evaluate the effectiveness of market strategies through data analysis and reporting. Should have working knowledge of several key metrics and KPIs, including acquisition cost, activation, conversion, NPS, adoption, and customer lifetime value. Stay up to date with Industry trends and best practices in Strategy and provide recommendations for Continuous improvement. Effectively represent Company and the Product in various webinars and forums and thus contributing to lead generation What skills required 9 + Years of total experience with 5 + Years of experience in General Insurance Domain Knowledge within Product Marketing Specialization in Marketing, Business, or a related field. Excellent writing and communication skills and the ability to turn complex technical information into captivating marketing messages Stakeholder management at the highest business level Strong analytical skills with ability to interpret data, evaluate products and market research. Proven experience in marketing software products, preferably in the insurance industry. Excellent communication and presentation skills. Exposure to MEA and APAC Ability to work collaboratively in a fast-paced, dynamic environment. Skills: market research,communication,product marketing,insurance software,sales,data analysis,stakeholder management,presentation,data,software,kpis,customer,banking software,