Product Manager Ad Tech / Programmatic Advertising TIGI HR

About TIGI HR

Job Description

Title: Product Manager Ad Tech / App Monetisation / Programmatic Platforms Experience: 8+ Years Location: Hybrid India (Work from Office): Pune About the Role: We are seeking a seasoned Product Manager to lead the development, optimisation, and scaling of ad tech products focused on programmatic advertising and app monetisation. This role requires a strategic thinker with strong technical acumen and product leadership experience. Youll work closely with engineering, design, business, and marketing teams to deliver data-driven and user-focused solutions in a high-impact environment. Key Responsibilities: Product Strategy & Vision Define and drive product vision, roadmap, and strategy for core ad tech offerings Lead the end-to-end product lifecyclefrom ideation to launch and ongoing optimisation Align product priorities with overall business and customer objectives Collaboration & Execution Collaborate with engineering, design, business development, and marketing teams Break down complex problems into clear product requirements and wireframes Own product documentation, sprint planning, and stakeholder communication Market Analysis & Optimization Analyze industry trends, competition, and market opportunities to identify growth areas Use data and performance metrics to iterate and improve product effectiveness Prioritize features based on ROI, business goals, and user value Leadership & Communication Present product strategy and updates to internal leadership and cross-functional teams Act as a domain expert on app monetization, mediation, and programmatic advertising Advocate for high product quality, scalability, and user satisfaction Core Skill Set: 8+ years of product management experience in Ad Technology Strong understanding of programmatic advertising, mediation, and app monetization Proficiency in SQL and data-driven decision-making Ability to write high-quality product specs and design wireframes Strong experience managing technical projects and collaborating with engineering teams Prior engineering experience is a plus Excellent communication, analytical, and cross-functional leadership skills Preferred Qualifications: Bachelors degree (B.Tech/B.E.) in Computer Science, Engineering, or related field A postgraduate degree (M.Tech) is preferred Previous experience in ad tech or app gaming startups is an advantage Proven success in delivering high-impact B2B or B2C ad tech products,