Principal Product Marketing Specialist - Security NTT DATA

About NTT DATA

Job Description

As a Principal Product Marketing Specialist - Cybersecurity at NTT DATA, you will be a highly skilled subject matter expert responsible for introducing new organizational cybersecurity products or services to the market. Your role will involve collaborating with cross-functional teams to develop compelling messaging, content, and campaigns that showcase the value of NTT DATA's cybersecurity portfolio. Key Responsibilities: - Develop specific marketing plans and activities for the Cybersecurity Services portfolio to establish a competitive edge. - Contribute to the development and execution of a value proposition and messaging strategy for the Cybersecurity Services portfolio. - Articulate product propositions to clients and internal stakeholders, supporting market positioning programs and activities. - Create client marketing content such as datasheets, case studies, videos, and references. - Define and develop communication, training, and other collateral for the sales force. - Execute local marketing strategies and programs for specific products aligned with the overall strategy. - Track and monitor the success of marketing initiatives through relevant metrics. - Conduct primary market research to understand competitive landscape, segments, and client behavior. Knowledge and Attributes: - Advanced leadership, collaboration, and engagement skills. - Excellent business acumen and interpersonal skills. - Strategic thinking ability with a creative flair for marketing writing. - Strong analytical and problem-solving skills with attention to detail. - Specialist knowledge of product marketing methodologies and best practices. - Understanding of industry standards and excellent communication skills. - Ability to manage multiple projects within deadlines. Academic Qualifications and Certifications: - Bachelor's degree in business, marketing, communications, or a relevant field. Required Experience: - Extensive experience in product marketing, preferably in B2B technology services with cybersecurity exposure. - Demonstrated experience in launching new technology products, managing complex projects, and working with IT services. - Project management experience with specialization in software or technology B2B product marketing. Knowledge and Application: - Apply broad expertise and knowledge in specialized fields to achieve company objectives creatively. - Provide thought leadership on significant issues and projects, focusing on wider business understanding. - Advise and persuade diverse stakeholders with advanced information and create formal networks for coordination. - Translate functional vision into concrete plans and guide execution independently. Workplace Type: - Hybrid Working NTT DATA is a global innovator of business and technology services, committed to helping clients innovate, optimize, and transform for long-term success. With a diverse team and a robust partner ecosystem, our services include consulting, data and AI, industry solutions, application development, infrastructure management, and digital and AI infrastructure solutions. Join us and be part of a trusted global leader in digital transformation. NTT DATA is an Equal Opportunity Employer.,