PPC Specialist Basecamp Startups

About Basecamp Startups

Job Description

We are looking for a resource who will be responsible for planning and optimizing the effectiveness of online advertising campaigns, primarily Google Ads. The person will manage several campaigns, analyze trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign. The candidate must have an experience of 3-5 years. Skills Good understanding of how PPC fits in to the wider area of digital marketing Knowledge of Microsoft Excel and data manipulation Strong analytical skills Good level of mathematical ability Ability to think creatively Excellent attention to detail Ability to think strategically and develop innovative marketing strategies Ability to present information effectively to a range of audiences Experience using tools other than Google Ads would be an added advantage Responsibilities As a PPC specialist, youll work with internal stakeholders or external clients and will be involved in: Creating and planning a variety of PPC campaigns across a range of digital channels Overseeing existing campaigns and making recommendations on how to optimize them Analyzing trends and making data-driven decisions Writing engaging copies for adverts Proofreading Making creative suggestions for advert templates Account management Producing detailed analysis and reports of campaigns Presenting data and reports to a range of audiences,