Performance Media Buyer (Google Ads) InvestmentCover
InvestmentCover
Office Location
Full Time
Experience: 4 - 4 years required
Pay:
Salary Information not included
Type: Full Time
Location: Delhi
Skills: Lead Generation, Bfsi, FinTech, GTM, Google Analytics, Conversion Tracking, Google Ads, Affiliate Lead Gen, Search Arbitrage, AdWords Editor, crm tools, APIintegrated lead flows, ROASdriven budgets
About InvestmentCover
Job Description
Role Overview JOB DESCRIPTION Performance Media Buyer (Google Ads) Position: Performance Media Buyer Google Lead Generation (BFSI) Location: Remote / Delhi NCR Preferred Experience: 36 years Salary: Best in the Industry (Profit Sharing Available to) Start Date: Immediate Joiners Preferred Responsibilities Plan, launch, and optimize Google Ads campaigns for home loans, personal loans, and demat products. * Execute Search, Display, and Call-only campaigns. * Perform keyword research, bidding strategy, and negative keyword setup. * Work with the CRM team for GCLID-based lead tracking and attribution. * Analyze campaign data to improve lead quality, cost per acquisition, and final approvals. * Conduct A/B testing for ad copies and landing pages. * Set up pixel events, conversion tracking, and UTM logic for campaigns. Requirements 36 years of Google Ads experience focused on BFSI, Fintech, or Affiliate Lead Gen. Proven track record with Search arbitrage and call-based campaigns. Deep knowledge of AdWords Editor, GTM, Google Analytics (GA4), conversion tracking. Experience working with CRM tools and API-integrated lead flows. Ability to manage ROAS-driven budgets and scale winning adsets. What We Offer Freedom to scale winning campaigns without red tape Performance-based incentives Potential leadership path as we scale media buying across channels About Us ,