Performance Marketing Specialist The Privee Group
The Privee Group
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: Haryana
Skills: Paid Media, Analytics, datadriven decisionmaking, Google Ads, Meta Ads, AB testing, KPI Tracking, conversion rate optimization cro, retargeting strategies
About The Privee Group
Job Description
Performance Marketing Specialist Location: Gurugram, India Job Type: Full-time Role Overview: The Performance Marketing Specialist will manage and optimize digital advertising campaigns to drive conversions and ROI for clients. This role requires expertise in paid media, analytics, and data-driven decision-making. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across platforms (Google Ads, Meta Ads, etc.). Analyze campaign performance and implement strategies for improvement. Conduct A/B testing to optimize ad creatives and targeting. Track KPIs and provide insights for budget allocation. Stay updated on industry trends and platform updates. Work closely with the content and design teams to align ads with brand messaging. Qualifications & Skills: Bachelors degree in Marketing, Advertising, or a related field. 2-4 years of experience in performance marketing. Proficiency in Google Ads, Facebook Ads Manager, and analytics tools. Strong analytical and problem-solving skills. Experience with conversion rate optimization (CRO) and retargeting strategies.,