Performance Marketing Head Fitspire - Health | Wellness

About Fitspire - Health | Wellness

Job Description

Job Title: Performance Marketing Head Location: Delhi Job Type: Full-time About Us: Fitspire is a D2C health and wellness brand, empowering individuals to achieve their fitness goals without sacrificing the taste through high-quality various range of protein supplements and wellness products. We're looking for a seasoned Performance Marketing Head to lead our digital marketing efforts and drive business growth. Job Summary: We're seeking an experienced Performance Marketing Head to develop and execute data-driven marketing strategies across Meta and Google Ads, leveraging our Shopify website. The ideal candidate will have expertise in performance marketing, digital advertising, and e-commerce, with a proven track record of driving conversions, revenue growth, and ROI optimization. Key Responsibilities: 1. Meta and Google Ads Management: - Develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads. - Manage ad budgets, bidding strategies, and campaign optimization. - Ensure seamless integration with Shopify website. 2. Performance Marketing Strategy: - Analyze market trends, consumer behavior, and competitor activity. - Develop data-driven marketing plans to drive conversions, revenue, and customer acquisition. 3. Campaign Optimization: - Monitor campaign performance, identify areas for improvement, and implement optimizations. - Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies. 4. *eam Management: - Ensure collaboration with cross-functional teams (creative, analytics, sales). 5. Analytics and Reporting: - Track and analyze key performance indicators (KPIs) such as ROAS, CAC, RTO and conversion rates. - Provide regular reporting and insights to stakeholders. Requirements: 1. 5+ years of experience in Consumer brand performance marketing only , digital advertising, or e-commerce. 2. Proven expertise in Meta and Google Ads, with experience managing large-scale campaigns for consumer brands . 3. Strong understanding of Shopify platform and e-commerce marketing. 4. Data-driven mindset with excellent analytical and problem-solving skills. 5. Leadership experience, with ability to manage and mentor teams / agencies if any . 6. Excellent communication and project management skills. Nice to Have: 1. Experience in health and wellness industry. 2. Knowledge of attribution modeling and marketing mix modeling. 3. Familiarity with marketing automation tools and CRM systems& affiliates marketing . What We Offer: 1. Competitive salary and performance-based bonuses. 2. Opportunities for professional growth and development. 3. Collaborative and dynamic work environment. 4. Flexible work arrangements. 5. open to work for 6days a week with no hybrid mode If you're a motivated and results-driven performance marketer with a passion for health and wellness, we'd love to hear from you!,