Performance Marketing Head IIFL

About IIFL

IIFL Holdings Limited, doing business as IIFL and India Infoline, is a Mumbai-based Indian diversified financial services company.

Job Description

Role-Performance Marketing 

Responsible for setting the overall organization-wide Performance Marketing and Acquisition- Strategy, including planning, budgeting, reporting and execution across paid biddable & RTB/other digital channels like Google Ads, FB and tech partners.

Create and implement digital marketing strategies to drive conversions and revenue- Own & deliver on user growth targets.

Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and other primary metrics - Set up attribution models, multi-channel tracking and quality.

Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.

Desired Profile:-
Educational Qualification: Graduate/Post Graduate

Well-versed in performance marketing, conversion, and online customer acquisition- Experience with website analytics tools (e.g. Google Analytics, Appsflyer, clevertap)

Min 12+ years experience 

Please see if we can find candidates from BFSI/competitors SME ‘s, Razorpay, Niyo Solutions,  instabiz icici bank, novo bank, , Neo banking companies  like Jupiter money, Fi, Indmoney, Kotak 811. If they had previous experiences like in performance agencies like iprospect, WATconsult, Convonix, logicserve, ethinos,interactive also good.