Performance Marketing IIFL LivLong

About IIFL LivLong

LivLong Protection and Wellness Solutions Ltd. (a.k.a. LivLong), a brand backed by IIFL Securities, has embarked on a mission to transform the healthcare experience by delivering a personalised customer experience for preventive & curative healthcare treatments and reducing information asymmetry between healthcare/insurance providers and patients. Our strong parentage, pan-Indian presence through sister companies, extensive experience in insurance brokerage, and intermediation between healthcare providers and customers gives us the advantage to advance customer interest, and as a result, we are working on a number of exciting projects, including health assessment, OPD/IPD care, claim assistance, and a seamless insurance journey, etc. We aspire to be a leading healthcare and insurance direct-to-consumer (D2C) player, despite currently operating as an omnichannel player with one of the top three D2C insurance platforms. With more than a decade of experience in the insurance and healthcare industries, our management team has a comprehensive understanding of the ever-evolving industry landscape, customer needs, and technology stack required to scale the business. In less than a year, our team size increased from four to over one hundred members. With significant business traction and execution progress over the past few months, we believe we are much closer than anticipated to reaching the unicorn benchmark.

Job Description

Responsible for setting the overall organization-wide Performance Marketing and
Acquisition- Strategy, including planning, budgeting, reporting and execution across
paid biddable & RTB/other digital channels like Google Ads, FB and tech partners.
Create and implement digital marketing strategies to drive conversions and revenue-
Own and deliver on user growth targets.
Scale acquisition of high LTV users across app & web while maintaining efficiency on
CACs and other primary metrics - Set up attribution models, multi-channel tracking and
quality.
Develop robust performance reporting framework, analytics, and ROI tracking for our
mobile app and digital channels to continually optimize and improve
our marketing investments.
Drive marketing effectiveness through continuous communication testing (A/B),
innovation using different platforms and new products/formats, active co-creation and planning.

Desired Profile:-
Educational Qualification: Graduate/Post Graduate
Well-versed in performance marketing, conversion, and online customer acquisition-
Experience with website analytics tools (e.g. Google Analytics, Appsflyer, clevertap)
 

Please see if we can find candidates from BFSI/competitors SME ‘s, Razorpay,
Niyo Solutions, instabiz icici bank, novo bank, , Neo banking companies like
Jupiter money, Fi, Indmoney, Kotak 811. If they had previous experiences like in
performance agencies like iprospect, WATconsult, Convonix, logicserve,
ethinos,interactive also good.