Performance Marketer Realiti.io

About Realiti.io

Job Description

As a Performance Marketer / Digital Marketer in Coimbatore with 3-5 years of experience, you will be entrusted with managing and scaling paid media campaigns across various B2C channels. Your primary goal will be to drive measurable growth through paid acquisition strategies, handling substantial budgets, and optimizing for conversions on platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and other programmatic platforms. Your responsibilities will include planning, executing, and optimizing paid media campaigns, managing daily ad spends between 1.5 - 3 Lakhs for maximum ROI, creating full-funnel performance strategies, analyzing campaign performance using tools like Google Analytics and Meta Business Suite, and conducting A/B testing on creatives, audience segments, and landing pages. You will also be developing audience segmentation and targeting strategies, collaborating with design and content teams, monitoring market trends and competitors, and delivering regular performance reports with actionable insights. To excel in this role, you should have 3-5 years of hands-on experience in paid media campaign management, a proven track record of managing high-budget campaigns with strong ROI, a deep understanding of digital consumer journeys and conversion funnels, proficiency in platforms like Google Analytics and Meta Business Manager, and familiarity with key performance metrics such as CPC, CPA, ROAS, CAC, and LTV. Additionally, strong communication skills and the ability to work cross-functionally with design, product, and content teams are essential. Preferred qualifications for this position include prior experience in digital marketing agencies managing multiple clients or products, experience with performance marketing for D2C brands, and certifications in platforms like Google Ads or Meta Blueprint. If you are ready to take on this challenging yet rewarding role, apply now as a full-time, permanent Performance Marketer / Digital Marketer before the application deadline on 23/07/2025. For further inquiries or to apply directly, contact the employer at +91 6379880669 or seetha.deepakumar@realiti.io.,