Offline Marketing Lead Elevation Capital

About Elevation Capital

Job Description

This role is with one of our portfolio companies. As a Marketing Manager specializing in offline marketing, your main responsibility will be to strategize, plan, and execute media campaigns across various platforms such as outdoor hoardings, print advertising, ambient and innovative advertising mediums, and mall advertising. You will collaborate with creative agencies and vendors to create high-quality marketing materials that align with brand guidelines and effectively convey value propositions. Additionally, you will act as the primary point of contact for external partners to ensure the successful and timely implementation of marketing initiatives. Working closely with internal stakeholders, you will align marketing efforts with overall business objectives. It will be crucial for you to stay informed about emerging offline marketing trends and implement innovative strategies to enhance campaign effectiveness. Monitoring the performance and impact of media campaigns, ensuring quality and timely execution, will also be part of your responsibilities. In addition to campaign management, you will be tasked with maintaining a content calendar that supports brand goals, campaigns, and product launches. You will design and execute customer retention campaigns to enhance brand loyalty and continually experiment with creative marketing strategies to increase visibility and engagement. To qualify for this role, you should have a minimum of 6 years of proven experience in offline marketing. Strong written and verbal communication skills are essential, along with a solid understanding of brand marketing and community trends. Your ability to think creatively and solve problems will be key to succeeding in this position.,