Media Buyer ( Search Arbitrage) KNN SYNDICATE
KNN SYNDICATE
Office Location
Full Time
Experience: 2 - 2 years required
Pay:
Salary Information not included
Type: Full Time
Location: All India
Skills: optimization, Market Research, Bid management, Data Analysis, Performance Reporting, collaboration, Budget Management, Campaign Strategy Planning, Arbitrage Management, AB testing
About KNN SYNDICATE
Job Description
Key Responsibilities: Campaign Strategy & Planning: Design and execute paid search campaigns to attract traffic from search engines and other digital channels. Arbitrage Management: Identify and capitalize on arbitrage opportunities by balancing the cost of paid traffic and maximizing return on investment (ROI). Optimization: Continuously test, analyze, and optimize campaigns to improve cost efficiency and increase conversion rates. Market Research: Conduct competitive research to identify trends, opportunities, and profitable keywords or search queries. Bid Management: Manage bids for search ads effectively to control costs while ensuring the best possible placements. A/B Testing: Set up and perform A/B testing on landing pages and ad creatives to maximize conversions. Data Analysis: Use analytics tools (Google Analytics, AdWords, etc.) to track performance and generate insights. Analyze campaign data to adjust strategies accordingly. Performance Reporting: Regularly report on key performance indicators (KPIs), such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). Collaboration: Work closely with the creative team to ensure ad copy aligns with campaign objectives and landing page design. Budget Management: Oversee budget allocation across campaigns and adjust based on performance to meet financial goals. Job Types: Full-time, Internship Work Location: In person,