Media Buyer- Native Ads Specialist Idea Clan
Idea Clan
Office Location
Full Time
Experience: 2 - 2 years required
Pay: INR 50000 - INR 150000 /year
Type: Full Time
Location: Haryana
Skills: Media buying, Native Advertising, Lead Generation, Campaign management, Competitive Analysis, Landing page optimization, Relationship management, Analytical skills, Communication skills, Market Trends Analysis, Ad Creatives, AB testing, Conversion Funnel Optimization, Audience targeting, Bidding Strategies, Tracking Tools, Problemsolving, decisionmaking
About Idea Clan
Job Description
About Idea Clan: Idea Clan is a performance marketing company known for its innovative approach and high-impact campaigns. We specialize in native advertising, lead generation, and media buying at scale. With a culture driven by data, creativity, and results, we are looking to expand our team with experienced media buying professionals who thrive on performance and optimization. Job Summary: We are seeking a results-driven and analytical Media Buyer Native Ads with 2 to 5 years of experience. The ideal candidate will have a strong understanding of native advertising platforms and a proven track record of managing significant ad spend while generating profitable returns. Key Responsibilities: Plan, execute, and optimize native advertising campaigns across platforms such as Taboola, Outbrain, Revcontent, MGID, and others. Manage monthly ad spends ranging from mid- to high-five figures. Conduct competitive analysis and identify market trends to improve campaign performance. Create compelling ad creatives and landing pages in collaboration with the content and design teams. Monitor, analyze, and report campaign performance (CTR, CPC, CPA, ROI, etc.) regularly. Implement A/B tests on creatives, placements, targeting, and bidding strategies. Collaborate with affiliate, tech, and analytics teams to streamline the conversion funnel. Maintain strong relationships with advertising platform account managers. Requirements: 25 years of hands-on experience in native ad buying. Proven track record of handling significant ad spend and delivering profitable campaigns. Deep understanding of audience targeting, bidding strategies, and ad compliance guidelines. Strong analytical skills and proficiency in using tracking tools (Voluum, RedTrack, Bemob, etc.). Familiarity with landing page testing, split testing, and funnel optimization. Excellent problem-solving and decision-making abilities. Strong communication skills and the ability to work collaboratively. Nice to Have: Experience in affiliate marketing and performance marketing verticals (e.g., finance, health, insurance, etc.) Basic knowledge of HTML/CSS or funnel builders like ClickFunnels, Unbounce, etc.,