Media Buyer - Google Adcanopus Digital Media Pvt Ltd

About Adcanopus Digital Media Pvt Ltd

Job Description

About The Role Lead Generation campaigns. The ideal candidate will be responsible for strategizing, executing, and optimizing Google Ads campaigns focused on driving high-intent leads and inbound calls for our clients across various verticals. Key Responsibilities Plan, launch, and manage Google Ads campaigns (Search, Display, Call-Only) targeting Conduct keyword research, competitive analysis, and audience targeting to maximize ROI. Optimize campaigns for CPL (Cost Per Lead), CPA (Cost Per Acquisition), and call quality metrics. Collaborate with landing page, design, and content teams for high-converting creatives and funnels. Monitor campaign performance daily and implement A/B testing strategies. Track conversions using Google Tag Manager, Google Analytics, and other tracking tools. Stay updated with Google Ads policy changes, trends, and platform features. Generate regular reports with actionable insights and performance metrics. Requirements Deep understanding of performance marketing metrics: CTR, CPC, CPL, Quality Score, etc. Hands-on experience with Google Ads Manager, Tag Manager, Analytics, and call tracking platforms. Strong analytical skills and data-driven mindset. Experience managing large ad budgets with proven ROI. Excellent written and verbal communication skills. Preferred Qualifications Experience with industries like insurance, home services, legal, or healthcare. Knowledge of lead validation, fraud prevention, and call quality assurance. Google Ads Certification is a plus. ,