Media Buyer Associate Growthmodo

About Growthmodo

Job Description

As a Digital Advertising Specialist, your primary responsibility will be to plan, launch, and optimize digital ad campaigns across various platforms like Facebook, Google, Instagram, TikTok, and YouTube. You will be conducting audience research to determine the most effective targeting strategies for each campaign. Monitoring campaign performance on a daily basis, analyzing key metrics, and making necessary adjustments to bids, budgets, and creatives to enhance ROI will also be a crucial part of your role. Collaboration with creative teams to create engaging ad assets designed specifically for digital audiences is essential. It is important to stay informed about the latest digital marketing trends, tools, and best practices to ensure campaigns are innovative and successful. Your role will involve preparing regular performance reports and offering actionable insights to shape campaign strategies effectively. Efficient budget management is vital to ensure cost-effective delivery and the achievement of client objectives. By keeping a close eye on budgets and performance metrics, you will contribute to the overall success of digital advertising campaigns.,