Marketing Technology Specialist Maino.ai

About Maino.ai

Job Description

Role Overview We are looking for a Marketing Technology Specialist who has hands-on experience in event tracking, analytics, and ad tech integrations. You will play a crucial role in setting up and debugging event flows across multiple platforms to optimize our clients marketing journeys. Key Responsibilities Tag Implementation & Tracking: Set up and manage Google Tag Manager (GTM), GA4 tags, Google Ads tags, and Meta pixels , Meta CAPI , SDK events Debug and validate event flows using tools like GTM preview, Meta Event Debugger, and Google Tag Assistant. Event Creation & Debugging: Define, configure, and test marketing events across web and mobile. Ensure proper event mapping to analytics and attribution platforms. Work closely with developers and marketing teams to troubleshoot event-related issues. MMP (Mobile Measurement Partner) SDK Integration: Implement and manage MMP SDKs (AppsFlyer, Adjust, Branch, etc.). Track app installs, in-app events, and ensure correct attribution for paid marketing channels. Ad Tech & Attribution: Ensure data integrity between ad platforms, analytics tools, and MMPs. Client Collaboration & Optimization: Work with multiple clients to set up, monitor, and optimize event tracking strategies. Help refine marketing data pipelines for better campaign insights and optimization. What Were Looking For 1+ years of experience in MarTech / Marketing Analytics. Strong knowledge of GTM, GA4, Google Ads tags, Meta pixels. Hands-on experience with event creation, debugging, and troubleshooting. Familiarity with MMP SDKs (AppsFlyer, Adjust, etc.). Understanding of digital ad tracking, attribution models, and performance marketing metrics. Ability to work with cross-functional teams (developers, marketers, and analysts). Problem-solving mindset with strong attention to detail.,