Marketing Strategy Intern BTW Visa Services India Pvt Ltd

About BTW Visa Services India Pvt Ltd

Job Description

As a Growth Marketing professional, your core responsibilities will involve developing and implementing growth strategies to boost user acquisition, engagement, and retention through various marketing channels. You will be tasked with identifying target markets, creating buyer personas, and formulating growth plans aligned with business objectives. Data analysis and performance monitoring will be crucial, as you track and analyze key performance indicators, utilize analytics tools, and present data-driven insights to stakeholders. Your role will also encompass experimentation and optimization through A/B testing and conversion rate optimization (CRO) to enhance marketing strategies. Collaborating cross-functionally with product, sales, engineering, and content teams is essential to improve user experience, align messaging, and optimize marketing channels. Managing and optimizing various marketing channels, developing growth marketing budgets, and implementing customer lifecycle management strategies will be key aspects of your job. To excel in this role, you should possess strong analytical skills, an experimentation mindset, digital marketing expertise, knowledge of CRO techniques, problem-solving abilities, and effective communication skills. Cross-functional collaboration, creativity, project management skills, adaptability, user experience understanding, and technical aptitude will also be critical for success. Staying updated on industry trends, competitor activities, and new growth opportunities is essential. This full-time role may also involve working with fresher or interns, with a contract length of 6 months. The work location is in person, requiring your physical presence for effective collaboration and communication with team members.,