Marketing Manager-RTC (Ready To Cook) Mohan breeding farm
Mohan breeding farm
Office Location
Full Time
Experience: 1 - 1 years required
Pay:
Salary Information not included
Type: Full Time
Location: Tamil Nadu
Skills: Market Research, Consumer insights, product launch, Digital Marketing, Social media, content marketing, Influencer Marketing, Marketing Strategies, Integrated Marketing Campaigns, Ecommerce
About Mohan Breeding Farm
Job Description
The Ready to Cook (RTC) Marketing Manager specializing in New Product Launches will be responsible for strategically planning, developing, and executing marketing initiatives to successfully introduce and grow the new Ready to Cook product portfolio in the South Indian market. This role necessitates a dynamic and innovative individual with a profound understanding of the Indian consumer, the food industry, and proven experience in product launch strategies. Key Responsibilities: - Market Research & Consumer Insights: - Gather competitive intelligence, analyze market share, pricing strategies, product features, and marketing tactics of competitors in the RTC space. - Develop comprehensive marketing strategies for new RTC product launches, including target audience identification, unique selling propositions (USPs), and brand positioning. - Lead the development of integrated marketing campaigns across various channels, including digital marketing (social media, e-commerce, content marketing, influencer marketing). This is a Full-time, Permanent position with benefits such as Provident Fund. The schedule includes morning shifts and weekend availability. Additional benefits include a performance bonus and yearly bonus. Ability to commute/relocate to Palladam, Palladam - 641662, Tamil Nadu is required. Education: Bachelor's degree (Preferred). Experience: - Lead generation: 3 years (Preferred). - Total work experience: 3 years (Preferred). - Marketing: 1 year (Preferred). Language proficiency in English is preferred.,