Marketing Manager - Medical Devices WhiteCrow Research

About WhiteCrow Research

Job Description

You will be joining a prestigious Singapore-based healthcare multinational company with a strong presence in SEA, Middle East, and North Africa, and ambitious plans for global expansion. Your primary focus will be on the sales, marketing, and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products. Your role as a Marketing Manager for Medical Devices will involve developing and executing marketing strategies to promote and enhance the medical devices portfolio. This includes defining the target market, identifying specialized healthcare professionals for each medical device, establishing the positioning and messaging for each device, and overseeing the launch of new medical devices in coordination with various stakeholders. Collaboration is key in this role, as you will work closely with OEMs, regulatory bodies, BU Head MD & D, Sales, Finance, and other relevant parties to ensure that marketing strategies align with the goals of the medical device divisions. You will be responsible for managing the P & L (marketing budget) of each Medical Device to maximize ROI, participating in conferences and trade shows to engage Key Opinion Leaders (KOLs) and generate leads, and working in the field with sales teams to understand customer needs and competitors" strategies. Additionally, you will play a crucial role in training the sales team, along with Application Specialists and external trainers if required. You will also be involved in developing content for digital marketing channels such as social media, email campaigns, and websites, and measuring the effectiveness and ROI of these campaigns. Your ultimate goal will be to achieve or surpass the sales targets set for each medical device. To excel in this role, you should hold a Bachelor's degree in Life Sciences, Pharmacy, or Biomedical Engineering, along with a Master's in Marketing Management. A deep understanding of the medical device industry, a proven track record in developing and executing marketing strategies for medical devices, and expertise in new product launches and lifecycle management are essential. Excellent written and verbal communication skills, strong analytical abilities, and a willingness to travel extensively across India are also required. With at least 5 years of marketing experience in the medical device industry and prior experience in handling digital marketing campaigns, you are well-equipped to take on this challenging yet rewarding role. This position is based in Mumbai, India, and is open to candidates from across India. Relocation to Mumbai will be necessary to fulfill the responsibilities of this role effectively.,