Marketing Generalist Cogitate

About Cogitate

Who we are?
Cogitate was established in 2012 in Atlanta, Georgia, when insurance industry veterans joined forces with technology experts.

What We Do?
Cogitate Technology Solutions, Inc. develops modern and innovative technology products and solutions for the insurance industry. We help insurance companies transform their business models to create a competitive advantage in a time of rapid industry change. The driving force behind Cogitate’s growth story is their young, talented and vibrant workforces who go beyond the regular to create pathbreaking technology solutions. We are constantly on the lookout for talent who are not afraid to think out-of-the-box and bring new ideas and concepts to the table. Join Cogitate to learn, grow and expand your horizon.

Job Description

Location- Navi Mumbai (WFO)
Budget- upto 20 LPA
Experience- 7-10 Years
Relevant experience- 7 years is required.
Notice period- Immediate- 30 days (max)
Skills required- : Sales and Marketing, Advertising, Communication skills, CRMs and marketing platforms like Salesforce, HubSpot, etc, B2B Marketing, copywriting, editing, and proofreading skills, Microsoft Office suite.
Education Qualification- Bachelor’s degree in Business, Marketing, Communications, or a related field.
Interview process- 2-3 technical rounds

Responsibilities:
- Responsible for Demand Generation though various channels
- Assist with planning of marketing strategies and campaigns, creating engaging content that will attract the right audience
- Coordinate for smooth execution of various marketing campaigns across channels - email marketing, PPC, and social media, trade media and more
- Complete ownership of HubSpot CRM & Marketing Automation 
- Support senior management by conducting market research, monitoring industry trends and customer behaviors, helping identify target audiences
- Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
- Ensure that regular web content updates are performed and checking content for accuracy and consistency
- Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness
- Word with CRM Executive to ensure quality of CRM contact information is at expected standard

Requirements:
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Strong experience of planning and implementation of marketing, communication and lead generation activities
- Strong exposure to B2B marketing environment
- 7+ years of experience in Marketing and/or Advertising
- Excellent command over written English
- Strong copywriting, editing, and proofreading skills
- Proficiency in Microsoft Office suite (Excel, Outlook, Word, PowerPoint)
- Knowledge of CRMs and marketing platforms like Salesforce, HubSpot, etc.
- Strong organizational skills to work in a fast-paced setup managing multiple tasks and deadlines

Great to have:
- Good knowledge of enterprise software products
- Strong understanding of insurance domain
- Exposure to US market and international marketing
- Experience in Digital Marketing is a plus
- Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.
- Knowledge of CMS, such as WordPress, Joomla, Drupal, Sitecore, etc.
- Familiarity with analytics tools, such as Google Analytics, etc.
- Knowledge of SEO and keyword research