Marketing Executive IMPACT HR AND KM SOLUTIONS

About IMPACT HR AND KM SOLUTIONS

Job Description

• Market Research & Analysis:

  • Conduct market research to identify trends, competitive landscapes, and target audience needs in Nashik and surrounding regions.

  • Analyze marketing data (campaign results, sales data, website traffic) to evaluate effectiveness and identify areas for improvement.

• Content Creation & Management:

  • Develop engaging and persuasive marketing content for various platforms, including website copy, blog posts, social media updates, email newsletters, brochures, and press releases.

  • Ensure all content aligns with brand guidelines and marketing objectives.

• Digital Marketing:

  • Assist in managing and optimizing company social media profiles (e.g., Facebook, Instagram, LinkedIn, YouTube).

  • Support the execution of email marketing campaigns, from list management to content creation and performance tracking.

  • Assist with website updates and basic SEO (Search Engine Optimization) tasks to improve online visibility.

  • Monitor and report on digital marketing campaign performance (e.g., engagement rates, website traffic, lead generation).

• Traditional Marketing & Events:

  • Coordinate the production of marketing materials such as brochures, flyers, standees, and advertisements.

  • Assist in organizing and participating in local events, exhibitions, trade shows, and promotional activities in Nashik or nearby areas.

  • Liaise with vendors for print production, event logistics, and other marketing-related services.

• Campaign Management:

  • Support the planning, execution, and monitoring of integrated marketing campaigns across various channels.

  • Track campaign budgets and ensure expenses are within allocated limits.

• Brand Promotion & PR:

  • Help maintain and enhance the company's brand image and reputation.

  • Draft basic press releases and liaise with local media outlets if required.

• Sales Support:

  • Collaborate with the sales team to develop marketing materials that aid their efforts.

  • Generate leads through marketing activities and effectively pass them to the sales team.