Marketing Engagement Specialist Accenture in India

About Accenture In India

Job Description

As a Marketing Engagement Specialist at Accenture, your role will involve playing a crucial part in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, spotting trends, and offering valuable insights to optimize marketing campaigns, enhance customer targeting, and improve overall business performance. This position will necessitate close collaboration with cross-functional teams to extract key insights from data and craft a cohesive narrative to address business queries. The ideal candidate for this role should possess 7-10 years of experience in digital or customer marketing, digital analytics leadership, and exposure to international clients. Proficiency in Marketing ROI measurement techniques like marketing mix model and experimentation is essential. You should have a solid background across various marketing activities and related platforms such as web analytics, CRM, social media, and campaigns. An intermediate understanding of Power BI, SQL, R, Python, and different modeling techniques is required, along with working knowledge of Adobe/Google Analytics/GTM. Strong problem-solving skills, attention to detail, and effective communication abilities are key attributes for this position. You should be capable of managing client-facing responsibilities and working collaboratively in a cross-functional team environment. Demonstrating strong business acumen and connecting data insights to strategic decisions is crucial. Additionally, the ability to lead large globally networked teams and work with multiple stakeholders like delivery leads, account management, clients, and operational excellence teams is essential. Certification in Adobe/Google Analytics or data visualization tools is preferred, along with an understanding of technologies and principles necessary for AB Test implementation. Your roles and responsibilities will include analyzing marketing data from various sources, managing strategic marketing analytics engagements, client relationship management, and utilizing advanced analytics and machine learning techniques to drive better business outcomes for clients. In this dynamic role, you will be expected to lead and manage multi-functional teams, develop deep functional and industry expertise, and drive thought leadership by exploring innovative ways of applying digital analytics to create a business impact for clients. If you are someone with a passion for marketing analytics, a knack for deriving actionable insights from data, and a drive to deliver exceptional results, then this role is for you. Join us at Accenture and be part of a global professional services company that values technology, human ingenuity, and the power of change to create shared success.,