Marketing Automation Manager Accenture in India
Accenture in India
Office Location
Full Time
Experience: 12 - 12 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Design Thinking, Business Process Optimization, Stakeholder management, marketing automation, Email Marketing, Web Marketing, Project Management, Client Relationship Management, Budgeting, engagement management, Team Leadership, Salesforce Marketing Cloud, Data structures, Marketo, Landing page optimization, Multivariate Testing, Marketing analytics, Adobe Campaign Classic, SMS Marketing, Push Marketing, CRM marketing, Campaign strategy, Marketing Plans, Marketing Automation Vendor Assessment, CampaignMarketing Automation Capability Assessment, Business requirements gathering, Functional Architecture Design, Campaign Attribution, Strategy Optimization, Workfront, Marketing Workflow Management, Research, Analysis, Offering Development, Adobe Experience Cloud, Braze, Martech Tools, Adobe Journey Optimizer, Adobe Experience Platform, Pega decisioning, SFMC, Email marketing campaigns, Social Media Campaigns, Display advertising campaigns, Counselling Call campaigns
About Accenture In India
Job Description
As a Marketing Automation Manager at Accenture, you will play a crucial role in driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Your responsibilities will involve providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. You will work closely with clients as consulting professionals to design, build, and implement initiatives that improve business performance. Your main focus will be on planning, designing, and executing large-scale marketing automation programs across various channels such as email, SMS, Push, CRM, and web. Additionally, you will design new campaign strategies and marketing plans based on performance insights, conduct marketing automation vendor assessments, and optimize clients" Campaign/Marketing automation stack. In this role, you will gather business requirements, design processes and solutions for marketing and advertising implementations, and work on campaign attribution and strategy optimization. You will also drive business development efforts and contribute to thought leadership in the marketing automation space. To excel in this position, you should partner and team with technology solution providers and marketing agencies, have a strong understanding of marketing processes and technologies, and be proficient in research, analysis, and identifying new opportunities. Additionally, you should be able to establish effective working relationships, lead teams independently, and work effectively in a remote and unstructured environment. Your technical skills should include relevant experience in the required domain, strong analytical and problem-solving abilities, and a good understanding of marketing technologies. Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, and other Mar-tech tools is preferred, along with exposure to Campaign tools like Pega decisioning, SFMC, etc. Proficiency in using marketing analytics tools and implementing MarTech platforms like Adobe Experience Cloud will be beneficial for this role. This position offers you the opportunity to work on innovative projects, grow in your career, and gain leadership exposure within Accenture. If you have 12-14 years of experience and any degree qualification, and possess the required skills and expertise, we invite you to bring your best skills forward and contribute to our dynamic team. About Our Company | Accenture,