Marketing Automation Manager KnowledgeHut

About KnowledgeHut

Job Description

HSR Layout, Bengaluru, Karnataka, India Function Digital Marketing Job posted on Sep 21, 2021 Employee Type Permanent Experience range (Years) 5 years - 8 years Group Company: Knowledgehut Solutions Pvt. Ltd Designation: Marketing Automation Management (KH_MKTG_MKTG_DM.Marketing Automation Management) Office Location: HSR Layout Bengaluru Position description: Marketing Automation Manager Were looking for a Marketing Automation Manager with experience of working with marketing automation channels. You will administer our marketing automation platform, manage integrations and work to optimize campaign performance. You will be responsible for driving marketing automation activities including their development and execution. You will also be responsible for planning campaigns coordinating with cross functional teams. Primary Responsibilities: Set-up and manage KnowledgeHuts marketing automation channel Co-ordinate with cross-functional team members on a regular basis to plan activities and campaigns In conjunction with email marketing function, oversee associated integrations, manage the marketing database, acquire contacts, maintain contact data health and integrity, nurture and deliver quality Plan, build and execute cross-channel communications, campaigns, and nurture programs in a flexible and timely manner Understand and identify user buckets and understand user journeys basis courses and categories. Identifying gaps in user journeys and how to improve user buying cohorts Create and maintain dynamic lists, automated lead scoring and routing rules and filed mapping Oversee data health and compliance with regional data privacy laws as well as manage data and automation practices to adhere to GDPR Troubleshoot technical issues related to HTML templates, responsive design, email testing, A/B testing, list segmentation and other aspects of email campaign execution Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements Generate break-through analytical insights that drive significant email subscriber growth and response improvement Help develop and implement lead management automation, including grading, scoring, lead assignment, and notifications Document regular marketing automation processes, programs, and procedures Measure, analyze marketing campaign performance and provide insights/status and recommendations Required Knowledge: 5+ years of experience as a Marketing automation manager Experience with marketing automation platforms (Pardot and Marketo), certification a plus Good understanding of funnels, sprint & agile ways of working, creative wireframes & marketing briefs Advanced Microsoft Office skills (PowerPoint, Excel, Word) Project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines without much supervision Desire for working in a fast-paced environment, comfort with change, and a willingness to roll up your sleeves and get the job done, whatever it takes Must have superior communication skills, both written and verbal Expert knowledge of database management concepts and best practices Must be highly organized and self-motivated with a sense of urgency Work Environment Details: Founded in 2011 and trusted by companies across 70 countries and more, KnowledgeHut is the skills solutions provider that organizations and individuals the world over count on to innovate faster and create progress. We help technologists master their craft and take control of their careers. We empower businesses everywhere to build adaptable teams, speed up release cycles and become scalable, reliable, and secure. Our mission to democratize technology skills is what drives us, and our values are at the helm of how we work together. We thrive in an environment with creativity around every corner, challenges that keep us on our toes, and peers who inspire us to be the best we can be. If you have the knowledge and skills required and are excited to come to work every day knowing you are helping our customers build the skills that power innovation, we want to hear from you!,