Marketing Associate IRIS Business Services Limited

About IRIS Business Services Limited

Job Description

Job Title: Marketing Associate Location: Vashi, Navi Mumbai Experience: 2 to 4 Years Job Summary We are seeking a dynamic and results-driven marketing professional with 2 to 4 years of experience to support and execute marketing strategies that drive brand awareness, lead generation, and business growth. The ideal candidate should be well-versed in digital and traditional marketing channels, with strong communication and project management skills. Key Responsibilities: Assist in developing and implementing marketing campaigns across various channels (digital, print, events, etc.) Manage social media platforms and execute content calendars Coordinate with design, content, and product teams to create promotional materials Conduct market research and analyze consumer behavior to inform strategies Track and report on marketing campaign performance (ROI, KPIs) Handle email marketing, including list segmentation, campaign execution, and performance analysis Assist in planning and organizing promotional events, webinars, and trade shows Maintain and update CRM systems with campaign data and leads Support SEO/SEM, paid advertising, and analytics tracking efforts Qualifications: Not a must but bachelors degree in marketing, Business, Communications, or related field 24 years of marketing experience (preferably in B2B, SaaS, or BFSI sector) Hands-on experience with tools like Google Analytics, HubSpot, Mailchimp, Canva, or similar Familiarity with social media management tools (e.g., Hootsuite, Buffer) Good understanding of marketing principles and digital trends Skills: Excellent written and verbal communication Analytical mindset with attention to detail Creative thinking and problem-solving Strong organizational and time-management skills Ability to work both independently and collaboratively,