Marketing Analytics - Senior Associate Cognizant
Cognizant
Office Location
Full Time
Experience: 3 - 3 years required
Pay:
Salary Information not included
Type: Full Time
Location: All India
Skills: Marketing analytics, Data Analysis, Technology, Leadership, User requirements, Testing, Training, User documentation, Analytics strategy, Sales, marketing, Process Flow Mapping, system functionality
About Cognizant
Cognizant is a multinational information technology services and consulting firm headquartered in the United States. Its headquarters are located in Teaneck, New Jersey, in the United States. Cognizant is listed on the NASDAQ-100 under the symbol CTSH.
Job Description
Job summary Working as a marketing analytics dashboard analyst within the Marketing insights data and tech team this role is part of the greater Global Marketing Team. This role will help to shape the strategic vision for the use of technology and data within marketing. This role will help to shape the strategic vision for analytics within marketing. The main function of this role is to work across sales and marketing to define marketing analytics needs and work with leadership to set analytics strateg Responsibilities Working with various teams across marketing to guide and document the analytics and reporting needs from our dashboards Guide marketing teams to achieve their needed insights to run the business and guide business decisions appropriately Supporting various marketing teams by defining strategic and user requirements helping to elicit process flow maps and assisting with development and execution of insights that help run the business. Use of established processes templates and tools used to be to communicate with the analytics development team to develop the desired analytics and insights Collaborating with technical development teams to help translate user requirements into system functionality and assist with testing. Developing training and user documentation and communication messages for releases.,