Marketing Ads Specialist GAMES PRO INDIA PRIVATE LIMITED

About GAMES PRO INDIA PRIVATE LIMITED

Job Description

Job Description About Company:- Games Pro India pvt limited Games Pro India is a well-funded gaming startup revolutionizing traditional household games for mobile platforms. We're building the next generation of engaging mobile games with a focus on scalability and user experience. Job Summary: We are seeking a Junior Google & Meta Ads Specialist to develop, implement, track, and optimize our digital advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms. The ideal candidate will have 1-2 years of hands-on experience, a data-driven mindset, and a keen interest in the real money gaming sector. Key Responsibilities: Assist in planning, creating, setting up, and managing paid advertising campaigns on Google Ads (Search, Display, Video) and Meta Ads Manager. Conduct keyword research and audience targeting to optimize ad performance and reach the desired demographics. Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates) and generate regular reports. Perform A/B testing of ad creatives, copy, landing pages, and targeting to improve campaign effectiveness and conversion rates. Manage campaign budgets effectively to maximize return on ad spend (ROAS). Collaborate with the marketing and creative teams to develop compelling ad copy and visuals. Stay updated with the latest trends, best practices, and platform updates in digital advertising and the real money gaming industry. Ensure all campaigns comply with advertising policies of Google, Meta, and regulations pertaining to real money gaming. Track and report campaign performance using tools like Google Ads Manager, Meta Business Suite, and Google Analytics (GA4). Requirements and Qualifications: Bachelors degree in Marketing, Business, or a related field is preferred. 1-2 years of proven experience in managing Google Ads and Meta Ads campaigns. Basic to strong knowledge of performance marketing, keyword targeting, ad bidding strategies, audience segmentation, and retargeting techniques. Experience with Google Analytics (GA4) for traffic and conversion insights, and UTM tracking Analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions Understanding of key marketing metrics like CTR, CPC, ROAS, and conversion rates Familiarity with A/B testing methodologies Strong attention to detail and organizational skills Excellent communication and teamwork skills Willingness to learn and adapt in a fast-paced environment Preferred: Google Ads certification or Meta Blueprint certification Preferred: Experience or strong interest in the real money gaming industry. Interested candidates must share their resume on shruti.sharma@gamespro.in Calling no-8076310357 Job Type: Full-time Schedule: Day shift Monday to Friday Work Location: In person,