Market Development Manager Carlsberg Group
Carlsberg Group
Office Location
Full Time
Experience: 6 - 6 years required
Pay:
Salary Information not included
Type: Full Time
Location: Haryana
Skills: Marketing Management, Brand Marketing, Trade marketing, Budget Management, Market Analysis, Sponsorships, CrossFunctional Collaboration
About Carlsberg Group
Job Description
Primary Purpose of Role Marketing Management & Development in the Region Key Decision Making in this Role: Plans/Budget: Plays a key role in finalising & giving inputs to marketing Lead Execution of ATL & BTL Activities in the Region / State / City Sponsorships of regional activities Key Responsibilities/ Accountabilities: To drive regional brand marketing activities & support on execution. Create proposal to Region and HO team for trade marketing activities. Track performance on each activity and submit report to region and HO team. Keep track of budget utilization of the region. Interact closely with cross functions Finance, Regional Sales team, HO Brand & Trade marketing team. Look out for new initiate opportunity for branding and trade marketing executions. Support region team and visit various markets to understand requirements and support Play a key role in ensuring marketing materials availability in market by championing & leading the geography expansion strategy for the portfolio Key Challenges in Achieving Goal(s): (What are the key challenges faced by this role in meeting its goals/objectives) Understanding / knowledge of alcoholic beverage industry Sensitivity to highly regulated industry Process orientation to ensure internal / global processes are followed Qualifications/ Memberships: MBA in Marketing Experience: Manager: 8+ yrs with alteast 6+ years in core brand marketing,