Manager - Service Marketing Hexaware Technologies

About Hexaware Technologies

Job Description

Job Description Job Description Role Team Lead Service Marketing Roles & Responsibilities Develop and implement strategic marketing plans for a specific business unit Responsible for marketing budget plan and meeting organization goals Responsible for running LeadGen initiatives for the BU including inside sales function for the unit Utilize industry and organizational knowledge to develop and execute marketing ideas Keeps up-to-date with marketing best practices Identify marketing opportunities and develop success strategies to leverage them Responsibilities include Brand Management, Digital Marketing, Vendor Management, Media Planning, Channel Marketing, Event Management, Product Marketing, Campaign Management, Market Research, Go-to-Market Strategy, Social Media Marketing, Marketing Awareness Campaigns, Demand Generation / Lead Generation Activities, Web Analytics, Web Seminars & Blogs etc. Coordinate and review content creation & publishing of newsletters (internal or external), organizations website, and social media pages etc. Develop communication roadmaps with clear milestones and deliverables and plan unified communication strategies through all mediums of communication to target audience Accountable for brand initiatives and provide marketing leadership to all brand building related activities by ensuring brand consistency Create brand value by being a business driver and digital catalyst Demonstrated ability in Thought Leadership initiatives,