Manager Product Management vivo India

About Vivo India

Job Description

You will be responsible for managing and fulfilling the requirements of a highly dynamic Product team that is dedicated to understanding consumer needs. Your key responsibilities will include: - Conducting consumer research: Systematically studying target users, identifying key usage scenarios, and understanding their underlying psychological needs. You will differentiate between peak and trough experiences of the target group to gain insights into core consumer needs related to AIPL. - Performing competitive analysis: Continuously tracking competitors" product strategies, conducting in-depth research on competitive target groups, and deriving actionable insights to build a differentiated product positioning. - Defining product attributes: Utilizing systematic research, competitive analysis, and future tech trends to define product attributes that enhance user experience and ensure market success. You will collaborate with India and China teams to define product roadmap, positioning, and sales forecast. - Developing market promotions and go-to-market communication: Collaborating with internal stakeholders to define strategies for product launches. - Leading PR immersion and launch events: Managing launch events for next-generation products with internal and external teams to deliver successful keynote presentations and scripts. - Reviewing marketing assets: Supporting Digital, Retail, PR, and Training teams to ensure accuracy and consistency of product-related information in marketing assets. - Managing relationships with external stakeholders: Maintaining strong partnerships with external partners to drive collaboration and industry awareness, specifically MTK/Qualcomm. Minimum Qualifications: MBA Overall experience: 4-8 years in Mobile Industry/Automobile/Electronics Industry,