Manager- Marketing Aditya Birla Fashion and Retail Ltd.

About Aditya Birla Fashion And Retail Ltd.

Job Description

Van Heusen is seeking a Retail Marketing Lead with 5-8 years of experience and an MBA qualification. As a Retail Marketing Lead, you will be responsible for elevating our brand through enhancing awareness, engagement, and consumer experience at our extensive network of over 430 stores. The ideal candidate for this role should have a proven background in retail operations or management with a creative mindset. You should be detail-oriented, proactive, and have a passion for delivering exceptional store experiences to consumers. Additionally, you should excel in collaboration with internal and external stakeholders to drive successful outcomes. Collaborating with various internal teams such as Fashion Designers, Product Managers, and Visual Merchandisers, you will ensure that our stores align with our brand's excitement. Externally, you will engage with Agency Partners, Production Houses, and Freelance Creatives to bring innovative concepts to our retail spaces. Your responsibilities will include crafting and implementing comprehensive plans for new store launches, developing media plans for different channels, working closely with teams to align retail activities with business objectives, coordinating with external partners for retail engagement initiatives, analyzing performance metrics, managing retail marketing budgets, creating sustainable retail programs, leading CRM content development, and aligning with the brand plan calendar for effective in-store activations. In this role, you will not only lead retail marketing efforts but also act as a brand experience manager, shaping how consumers perceive and interact with the Van Heusen brand. Your contributions will directly impact the brand's equity and business objectives, making you a key player in our retail success.,