Lead Digital Marketing SkillSonics
SkillSonics
Office Location
Full Time
Experience: 4 - 4 years required
Pay:
Salary Information not included
Type: Full Time
Location: Kolkata
Skills: Email Marketing, Social media, Display Advertising, ROI Analysis, KPI Analysis, Growth Strategies, Analytical Ability, Vendor Management, emerging technologies, SEOSEM, Marketing Database, Conversion Tests, Customer Experience Evaluation, User funnels optimization
About SkillSonics
Job Description
Department: Digital Marketing Education: MBA/PGDM Experience: 4-9 Years Job Location: Kolkata, West Bengal Job Type: ON-ROLL Job Description Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate,