Influencer Marketing Meta Ads Sun Chem (India)

About Sun Chem (India)

Job Description

Position: Influencer Marketing Specialist Location: Goregaon (Bangur Nagar) Responsibilities: Instagram Strategy Development: - Develop and implement a comprehensive Instagram marketing strategy aligned with overall marketing goals. - Stay abreast of Instagram trends, features, and algorithm changes to optimize strategies. Content Creation and Curation: - Create visually appealing and compelling content for Instagram, including images, videos, stories, and reels. - Curate user-generated content and collaborate with the creative team to maintain a consistent brand aesthetic. Audience Engagement: - Foster community engagement by responding to comments, messages, and mentions. - Implement strategies to encourage user-generated content and participation. Influencer Collaboration: - Identify and build relationships with Instagram influencers aligned with the brand. - Coordinate and execute influencer marketing campaigns on Instagram. Hashtag Strategy: - Research and implement effective hashtag strategies to increase content visibility and reach a wider audience. - Monitor trending hashtags and incorporate them into relevant content. Analytics and Reporting: - Utilize Instagram Insights and other analytics tools to track performance metrics. - Provide regular reports and insights to the marketing team, adjusting strategies based on data. Instagram Advertising: - Plan and execute paid advertising campaigns on Instagram, including sponsored posts and stories. - Monitor and optimize ad performance to achieve campaign objectives. Worked on ROI based model Good relations with micro, macro, nano, CAT A & CAT B influencers Can negotiate on the costing Salary: 3,00,000.00 - 6,00,000.00 LPA Experience: total work: 4 years (Preferred) Digital marketing: 3 years (Preferred),