Head Marketing- Diabetes BU Abbott Laboratories
Abbott Laboratories
Office Location
Full Time
Experience: 5 - 5 years required
Pay:
Salary Information not included
Type: Full Time
Location: Maharashtra
Skills: Market share, Sales, Competitor Analysis, Market Analysis, Pricing Strategy, Portfolio Growth, Margin, NPI targets, Therapy growth trends, diagnosis, treatment trends, Product opportunities, Product innovations, Channel opportunities, Marketing spend management, ROI Evaluation
About Abbott Laboratories
Job Description
Portfolio growth and market share Deliver an EI of > 100 for the Portfolio and increase Abbott market share Deliver Portfolio Plan Sales and Plan Margin Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI) Portfolio / Disease Area insights Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats Driving Portfolio / Disease Area leadership Annually create a Portfolio plan for the Portfolio / Disease Area Identify and ideate new product opportunities for the Portfolio / Disease Area Identify and ideate on product innovations (e.g. LCM, packaging) for existing products Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth Arbitrage between Therapies Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area Evaluate marketing RoI across different therapies and adjust strategy accordingly Decide on pricing strategy for the Portfolio / Disease Area,