Growth Marketing - Assistant Manager Tata 1mg

About Tata 1mg

Job Description

As an Assistant Manager in the Growth Marketing department at Tata 1mg, you will play a crucial role in developing and implementing marketing strategies for the Specialty Pharma business. Your primary responsibility will be to enhance brand awareness and drive business growth through integrated marketing campaigns across digital and traditional media platforms. Working closely with other members of the marketing team and business stakeholders, you will lead initiatives to ensure the success of the Specialty Pharma projects. Your key responsibilities will include: - Developing and executing comprehensive marketing strategies to increase visibility and engagement for Adult Vaccination, GLP-1 drugs, and other projects within the Specialty Pharma portfolio. - Managing end-to-end brand campaigns, including digital marketing, social media, and offline channels, to elevate brand awareness and recognition. - Supervising Customer Lifecycle Management and CRM programs to optimize customer retention and engagement within the Tata 1mg ecosystem. - Collaborating with creative and media agencies to create impactful marketing campaigns that resonate with the target audience. - Analyzing and evaluating the effectiveness of marketing campaigns based on key performance indicators such as brand lift, new customer acquisition, and overall business growth. - Driving innovation and continuous improvement in marketing practices to align with business objectives and market trends. Join Tata 1mg's dynamic Marketing team and contribute to the growth and success of the Specialty Pharma business through strategic marketing initiatives and creative campaigns.,