Growth Hacker - CleverTap 101

About 101

Job Description

Mumbai | 1-2 Yrs Experience | Full-time (On-site) - Thane - GCrop Join 0101, a fast-growing AI & Data-driven marketing performance company helping leading brands across India, Dubai, and Southeast Asia to Acquire, Convert, Retain, and Grow smarter using CRM, MarTech, and AdTech systems. Were looking for a CRM & MarTech Growth Manager to lead lifecycle marketing campaigns and automation workflows across channels. If you have a strong handle on tools like MoEngage, Netcore, Clevertap, Salefource, Adobe and Webengage and know how to use them to drive user engagement and retention wed love to meet you! What Youll Do: Plan and execute multi-channel CRM and email marketing campaigns (promotional, lifecycle, and transactional) Design and optimize automation workflows (welcome, lead nurturing, reactivation, etc.) Own customer journey mapping and segmentation strategies Run A/B tests to optimize subject lines, content, and timing for performance Monitor and report on key CRM metrics: open rate, CTR, conversion, deliverability, etc. Ensure CRM data hygiene, privacy compliance (e.g., GDPR), and tool integrations Collaborate with content, design, and performance teams to deliver cohesive, automated campaigns Support adoption of GenAI & ML-based audience segmentation and predictive journeys What Were Looking For: 35 years of experience in MarTech / CRM / Automation or Lifecycle Marketing Strong command over CRM and campaign platforms like MoEngage, Netcore, Webengage, Salesforce and Clevertap, or similar Analytical mindset with hands-on experience in campaign reporting and dashboarding Comfort with data segmentation, funnel metrics, and performance benchmarking Understanding of customer lifecycle, marketing funnels, and personalization at scale Strong collaboration and communication skills to work cross-functionally Bachelors or Masters degree in Marketing, Business, or Technology (Engineering or MBA a plus),