Global Marketing Specialist AKM Global

About AKM Global

Job Description

Role: B2B Services Marketing Email & Lead Generation Job Location: Gurgaon/Hyderabad Experience: 1+ Years Education: Any Graduate Interested candidates can share their resume on deepak.rawat@akmglobal.in Description Are you passionate about international marketing and driving brand growth through strategic outreach We are seeking a highly motivated International B2B Marketing Specialist to lead our email and lead generation initiatives in the accounting services industry. This is a marketing-focused role designed for a creative and data-driven professional who understands how to position and promote B2B services across diverse global markets. In this role, your primary objective will be to identify and engage international business prospects through multi-channel marketing efforts, with a strong focus on email marketing, CRM-based campaigns, and content-driven outreach. Youll craft compelling, localized messaging that speaks directly to business decision-makers in various regions, highlighting the unique value of our accounting solutions. Responsibilities Design and execute international B2B marketing strategies to generate qualified leads for accounting services. Research and identify high-potential markets and segments globally, tailoring marketing efforts to their needs and behaviors. Create and manage email campaigns, newsletters, and nurture sequences using platforms like HubSpot. Develop region-specific content (emails, landing pages, digital brochures) that communicates our services clearly and persuasively. Coordinate with the sales team to align marketing efforts with lead qualification and nurturing objectives. Analyze marketing metrics (open rates, click-through, conversions, etc.) and report on campaign performance. Maintain and grow a clean, segmented international contact database within a CRM. Conduct competitor and market research to keep messaging relevant and differentiated. Use light outbound methods (email and occasional strategic calls) for engagement and marketing researchnot cold sales. Requirements Proven experience in B2B marketing, preferably in professional services such as accounting, consulting, or finance. Strong understanding of global markets and experience tailoring marketing strategies for international audiences. Proficiency with email marketing tools and CRM platforms (e.g., HubSpot) for campaign creation, automation, and performance tracking. Exceptional written communication skills, especially in crafting persuasive and professional marketing content. Ability to analyze marketing data and convert insights into actionable strategies. Self-starter with a creative mindset and attention to detail. Experience in managing marketing calendars, planning campaigns, and working cross-functionally. Comfortable with light outreach communication for engagement and lead nurturing Nice to Have Experience working in the accounting or financial services sector. Familiarity with international compliance, regulations, or tax/accounting practices. Proficiency in multiple languages or experience in multilingual marketing campaigns.,