Executive - PPC Campaigner GladOwl

About GladOwl

Job Description

Job Information Date Opened 01/06/2025 Industry Advertising Job Type Full time Work Experience 1-3 years City Pune Province Maharashtra Country India Postal Code 411045 About Us GladOwl A Digital Leader - Best Digital Marketing Agency in Pune, brings forth a host of services like digital marketing, lead generation, web development, content development, and visual design. Job Description As a Paid Media Specialist, you will be responsible for developing, managing, and executing data-driven strategies to drive high-quality traffic through paid media channels. This role demands deep knowledge of Search Engine Marketing (SEM), Meta Ads, and other key digital platforms. You will play a pivotal role in driving performance marketing outcomes for top-tier brands by combining strategic thinking with hands-on campaign execution. Strong analytical and project management skills Proficiency in Excel and reporting tools Effective communication and time management A self-driven mindset with a passion for learning and growing in the digital marketing space Lead the strategy, execution, and performance management of paid campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), and Programmatic channels. Manage the end-to-end client lifecycle, including acquisition, onboarding, campaign setup, performance monitoring, and optimization. Collaborate with leadership to refine strategic direction and provide expert digital advertising consultation to clients. Conduct in-depth keyword research, develop ad copy, structure campaigns based on business objectives, and contribute to technical and content optimization. Perform creative and audience analysis, including A/B testing to identify high-performing assets and targeting strategies. Utilize analytics tools such as Google Analytics, AppsFlyer, Branch, and other MMPs to measure campaign impact and user behavior. Ensure optimal use of client budgets while maximizing Return on Ad Spend (ROAS) and campaign performance. Deliver actionable insights for landing page optimization, ad creatives, and targeting approaches. Maintain campaign budgets and provide clear performance tracking and reporting on key metrics. Support Quarterly Business Reviews (QBRs) by preparing QA-checked data and performance insights. Stay up-to-date with platform changes, digital marketing trends, and competitive landscape developments. Requirements 13 years of hands-on experience in paid media, with proven expertise in Search Marketing and Social Media Advertising. Bachelors degree or higher in Science, Engineering, or a related analytical discipline. Strong analytical and problem-solving skills, with a natural curiosity and data-driven mindset. Excellent command of written and spoken English; able to communicate clearly and effectively across teams and with clients. Familiarity with leading digital marketing platforms and tools, including: Google Ads Meta Ads (Facebook/Instagram Ads Manager) Google Analytics Adobe Analytics Google Marketing Platform (DoubleClick tools) preferred Advanced proficiency in Excel (pivot tables, v-lookups, formulas, etc.) and PowerPoint for reporting and presentations. Certifications such as Google Ads, Google Analytics, and Meta Blueprint are a strong plus.,