Executive - Brand & Communication Captalent Hr

About Captalent Hr

Job Description

As a Marketing Executive at our company, you will be responsible for regional marketing communications, brand management, sales/retail activation, sales promotion, event management, and digital advertising. With 5-7 years of experience, you will focus on increasing Epson's visibility and brand image in the West region, specifically Maharashtra, Gujarat, Chhattisgarh, and Goa. You will collaborate with the Head Office team on various activities as needed. Your role will involve planning and coordinating channel engagement programs, direct end user activation programs, and corporate user activation programs. You will provide support to the sales team, identify opportunities for activities, arrange for branding material and collaterals, coordinate product movement and venue arrangements, manage invitations, and communicate regularly with databases. Additionally, you will be responsible for exhibitions and events, designing and setting up exhibition stalls, supporting local exhibitions with branding material, and executing regional digital campaigns. You will identify advertising opportunities to enhance brand visibility, plan and execute digital campaigns, explore testimonial opportunities, and support regional advertising requests. Branding of retail outlets and ensuring marketplace visibility will also be part of your responsibilities. You will supervise retail branding at multi-brand outlets, support key projects, monitor CRM tools for leads generated, and assist with product movement for PR reviews. Budgeting and expense control will be crucial, as you prepare and execute the BTL budget, negotiate activities, and monitor monthly budgets closely. While experience in the IT industry is beneficial, it is not mandatory. We are looking for a candidate with a positive attitude, hard-working nature, resourcefulness, creativity, patience, excellent communication skills, and the ability to adapt to ambiguity and change. Integrity, long-term career interest, and self-motivation are key traits we seek in the ideal candidate. If you are enthusiastic about contributing to our marketing initiatives and driving brand success, we encourage you to apply for this rewarding opportunity.,