Engineer - Marketing Lakshmi Machine Works

About Lakshmi Machine Works

Job Description

As a Marketing & Sales Staff member, your primary responsibility will be to reach out to prospective customers based on campaign strategies. You will conduct initial briefings on LMW products and services tailored to specific customer segments and address basic technical inquiries. Generating prospects from campaigns and establishing handover criteria for business development/sales will be crucial tasks. Your role will involve continuous follow-ups with customers based on their feedback to maintain strong relationships. You will oversee marketing activities within designated zones and run campaigns through emails and calls to generate prospects for the Business Development Funnels, ultimately enhancing sales and business development processes. Identifying potential customers from predefined criteria and gathering essential information to target them effectively for business development/sales will be part of your responsibilities. Additionally, you will engage with customers to facilitate meetings with Business Development/Sales Executives for both new and existing products. Maintaining marketing materials, participating in customer engagement programs like exhibitions and roadshows, and updating the key customer database within your assigned zones will be essential for success in this role. Regularly updating campaign trackers, following up on leads from various sources, and delivering insights to the head office marketing team for customer connect programs are also part of your duties. Overall, your role will involve proactive engagement with customers, strategic campaign management, and collaboration with the sales team to drive business growth and foster strong customer relationships.,