Email Campaign Manager Shivangi Group of Management

About Shivangi Group Of Management

Job Description

Email Marketing Specialist/Email Campaign Manager Qualification: engineering background is preferred Min Exp 3 to 4 years. Fluent in English writing, Solid understanding International Business Campaign Job Description responsible for creating, executing, and optimizing email marketing campaigns to engage customers, drive sales, and build brand loyalty. This role involves managing email lists, designing email templates, analyzing campaign performance, and ensuring all communications comply with legal and brand standards. Key Responsibilities: Campaign Development & Execution Plan and implement email marketing campaigns aligned with overall marketing goals. Write compelling email copy and design visually engaging email templates. List Management Manage subscriber lists, including segmentation, data hygiene, and growth strategies. Performance Analysis Monitor KPIs such as open rates, click-through rates, conversions, bounce rates, and unsubscribes. Use A/B testing to optimize subject lines, content, and send times. Compliance & Deliverability Ensure compliance with anti-spam laws (e.g., CAN-SPAM, GDPR). Maintain high email deliverability and sender reputation. Automation & Personalization Set up automated email flows (welcome series, cart abandonment, post-purchase, etc.). Personalize emails based on user behavior, demographics, and engagement. Tool Management Use email marketing platforms such as Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar. Cross-Team Collaboration Work with design, content, and sales teams to align email messaging with broader marketing efforts.,