Director - Growth Angel and Genie
Angel and Genie
Office Location
Full Time
Experience: 12 - 12 years required
Pay:
Salary Information not included
Type: Full Time
Location: Karnataka
Skills: Digital Marketing, Funnel Optimization, Influencer Marketing, Analytics, Leadership, Strategic Thinking, Communication skills, User Acquisition, Growth Marketing, Paid Campaigns, Retention Campaigns, SEOASO, Datadriven decision making, UA Campaigns Management, Campaign optimization
About Angel And Genie
Job Description
You will play a crucial role as a Director of User Acquisition & Growth Marketing in Bangalore, taking charge of the global UA, growth, and digital marketing strategy for a range of social casino games. Your responsibilities will include leading a skilled team, managing substantial budgets, and implementing sustainable user growth through paid campaigns, funnel optimization, and innovative acquisition and engagement strategies. Your goal will be to drive comprehensive growth strategies from awareness to monetization while fostering a culture of experimentation and data-driven decision-making. Your core responsibilities will revolve around driving a full-funnel growth strategy, building and scaling growth experimentation systems, identifying new growth opportunities, collaborating with product and live ops teams, developing a robust growth analytics framework, integrating retention campaigns, implementing AI-driven tools, and promoting a data-driven decision-making culture within the team. You will also be in charge of defining and executing the overall UA and digital strategy, building and mentoring a team of UA specialists, overseeing UA campaigns across various platforms, collaborating with cross-functional teams, leveraging analytical expertise, and staying abreast of industry trends. The ideal candidate should possess a minimum of 12-15 years of experience in user acquisition and digital marketing, with at least 10 years in senior leadership roles. You should be able to operate effectively in a startup environment, demonstrate expertise in campaign management on platforms like Meta and Google UAC, have a deep understanding of analytics platforms and attribution models, exhibit strong leadership and strategic thinking skills, and hold a degree in Marketing, Business, Data Science, or related fields. Experience in social casino or real-money gaming sectors, familiarity with AI-driven UA automation tools, and exposure to global markets, especially the US and Tier-1 markets, will be advantageous.,