Digital & Social Media Marketing Manager Lustral Water

About Lustral Water

Samuel Taylor Coleridge's, water water everywhere and not a drop to drink struck a chord with us. With the advancements in technology and IoT, our households have become smarter than most of us. Although we have smart gadgets to make our lives easier, we still don't have a clean-tech product that ensures the glass of water you're drinking is pure and potable. Our journey began in a kitchen counter over two glasses of what purported to be RO purified water; we wanted to simplify the process. They say seeing is believing and that's what we've done - with our tech, a layman can see the whole process of water purification. Lustral water has made water validation possible at a household level! We started 3 years ago with a prototype, we've now installed the gadget in a few households and are expanding aggressively.

Job Description

Digital & Social Media Marketing Manager

Lustral Innovations Pvt Ltd.
Salary : 32,000 to 35,000 INR
Functional Area : Marketing and Communications.
Location : Banglore

Roles and Responsibilities

•  Develop and manage digital marketing campaigns
•  Oversee a social media strategy
•  Manage and maintain the organisation's website(s)
•  Write and optimise content for the website and social networking accounts such as Facebook and Twitter
•  Track and analyse website traffic flow and provide regular internal reports
•  Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
•  Continually work on the Search Engine Optimization of the website(s)
•  Fix any errors or bugs in online content
•  Edit and post videos, podcasts and audio content to online sites
•  Arrange webinars and webcasts
•  Create online banner adverts and oversee pay per click (PPC) ad management
•  Write copy for email marketing campaigns
•  Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
•  Work on printed material to supplement online products.
•  Attend product launches and networking events.