Digital Marketing Specialist - Social & Search Campaigns Climaty AI

About Climaty AI

Job Description

About Us At Climaty AI, we are on a mission to redefine digital advertising through intelligent automation, efficiency, and sustainability. Our proprietary Agentic AI tool helps brands and agencies run smarter, performance-driven campaigns across social, search, and programmatic channels. We work with forward-thinking advertisers to maximize ROI and minimize media waste. Were looking for a Digital Marketing Specialist who is passionate about social and search media, understands platform nuances, and can plan, execute, and optimize campaigns that drive measurable business outcomes. Role Overview This is a hands-on execution role where you will be responsible for the end-to-end management of paid social and search campaigns. From strategy to performance optimization, youll manage platform execution, collaborate with cross-functional teams, and deliver results that align with client goals. Key Responsibilities Plan, launch, and manage paid social and search campaigns across Meta (Facebook, Instagram), Google Ads, YouTube, and other key platforms. Translate business objectives into platform-specific strategies and targeting plans. Own daily budget pacing, bid strategies, A/B testing, and KPI tracking (CPA, ROAS, CTR, etc.). Analyze campaign performance, build dashboards, and deliver actionable insights to clients and internal stakeholders. Collaborate with creative teams to brief and QA ad creatives, ensure platform best practices are followed. Work with tech/data teams to set up UTM parameters, conversion tracking, and audience retargeting pixels. Stay up to date with algorithm changes, platform updates, and emerging ad formats. Requirements 4 5 years of hands-on experience in performance marketing with a focus on paid social (Meta Ads) and search (Google Ads). Proven success managing direct response campaigns with clear KPIs like ROAS, CAC, and conversions. Familiarity with campaign structure best practices, audience segmentation, and creative testing. Experience using tools like Google Tag Manager, GA4, Meta Events Manager, and Looker Studio. Data-driven mindset with strong Excel skills and attention to detail. Excellent communication skills and comfort presenting campaign insights to internal and external teams. Nice to Have Experience in a high-growth startup or digital-first agency environment. Familiarity with AI-based campaign optimization tools. Certifications in Meta Blueprint or Google Ads are a plus. What We Offer A chance to work on cutting-edge AI + marketing products. Exposure to global clients and next-gen marketing strategies. Fast-paced startup environment with real career growth opportunities. Competitive compensation and flexible working culture.,