Digital Marketing Manager / Sr Manager PlanetSpark
PlanetSpark
Office Location
Full Time
Experience: 4 - 4 years required
Pay:
Salary Information not included
Type: Full Time
Location: Haryana
Skills: Digital Marketing, Search engine marketing, Bing Ads, Product Development, Sales Enablement, Analytical skills, Performance Marketing, Google Ads, Meta Ads, YouTube Ads
About PlanetSpark
Job Description
Job description Digital Marketing Manager / Sr Manager Location - Gurgaon Role type - In Office Roles and Responsibilities: The digital marketing manager/ Sr Manager will take a 360 degree view of a large category of the company and grow it in scale and achieve ROAS. This is an individual contributor role with cross cross-functional interface with other stakeholders. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role will not suit someone who has not done performance marketing roles in the past. The key roles and responsibilities include 1) Category P&L and Growth - Own the overall health metrics of the category such as Contribution Margin, Revenue, ROAS, Demos, Leads etc - Drive priorities that will help in achieving business goals 2) Performance Marketing (Search and Discovery) - Create and optimize search engine marketing campaigns across Google and Bing (Search will be the primary channel to drive categories) - Identify new opportunities to scale the categories in a search led approach - Run campaigns on Discovery-led platforms such as Meta, YouTube - Ideate creatives and messaging to get new videos developed 3) Category Development Work extensively on all levers to develop the category such as - Messaging and communication - Product packaging, pitch, pricing - Lead to demo conduction levers - Sales enablement What are We Looking For - A collaborative attitude with a problem solving mindset - BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent - 4-7 years of experience with a startup with deep experience in performance marketing and category marketing - Excellent analytical ability What are the behavioral attributes that we are looking for - A keen desire to build products for a fast-growing Series B funded startup - An apparent Founder's mindset i.e. A mindset where the person can own up a category and shape it independently like a Founder,