Digital Marketing Executive IMPACT HR AND KM SOLUTIONS

About IMPACT HR AND KM SOLUTIONS

Job Description

• Content Creation & Management:

  • Assist in creating engaging and relevant digital content (e.g., website copy, blog posts, social media updates, email newsletters, video scripts) that aligns with brand guidelines and SEO best practices.

  • Manage and update website content using CMS platforms (e.g., WordPress, Joomla, Shopify).

  • Ensure all content is optimized for search engines and user experience.

• Search Engine Optimization (SEO):

  • Conduct keyword research and analysis to identify relevant search terms for the Nashik market and broader audience.

  • Implement on-page SEO best practices (e.g., meta descriptions, title tags, heading structures, image alt text).

  • Monitor website performance using tools like Google Analytics and Google Search Console to identify areas for improvement.

  • Assist with off-page SEO strategies (e.g., link building, local SEO for Nashik businesses).

• Social Media Marketing (SMM):

  • Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, Twitter) relevant to our target audience in Nashik and beyond.

  • Monitor social media channels, respond to comments and messages, and engage with followers to build community.

  • Analyze social media performance metrics and identify trends to optimize future campaigns.

  • Stay updated with platform changes and emerging social media trends.

• Paid Advertising (SEM/PPC):

  • Assist in the planning, setup, and optimization of paid ad campaigns on platforms like Google Ads (Search, Display, YouTube) and social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).

  • Monitor campaign performance, analyze data, and provide recommendations for budget allocation and bid adjustments to maximize ROI.

  • Conduct A/B testing on ad creatives and landing pages.

• Email Marketing:

  • Assist in designing, building, and deploying engaging email campaigns (e.g., newsletters, promotional emails, automated workflows).

  • Manage email lists, segment audiences, and ensure high deliverability rates.

  • Analyze email campaign performance (open rates, click-through rates, conversions) and suggest improvements.

• Website Analytics & Reporting:

  • Monitor and analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.

  • Prepare regular reports on key digital marketing metrics, providing insights and recommendations for optimization.

  • Track competitor digital marketing activities to identify opportunities.

• Local Marketing:

  • Optimize Google My Business listings and other local directories to enhance visibility in Nashik.

  • Run geo-targeted campaigns for local audiences.

• Collaboration:

  • Work closely with the marketing team, sales team, and other internal stakeholders to ensure integrated marketing efforts.

  • Stay informed about digital marketing trends, best practices, and emerging technologies.