Digital Marketing GiftX

About GiftX

Giftex, India's Premier Gifting Trade show for Corporate as well as personal gifting. Giftex is registered under Trade & Technology Exposition Co. (India) Pvt. Ltd. The company was established in 1988 as an exhibition organising company and several events on different themes were organised thereafter. Today this annual event occupies all the five halls of Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted.The mission behind the launching of GIFTEX, 24 years ago, was to create a common platform as a meeting place for sellers and buyers of Gifts and Stationery.

Job Description

Location- Fort, Mumbai (WFO)
Experience- 8-10 Years
Relevant experience- 8 years is needed
Budget- 9 LPA-10.20 LPA
Notice period- Immediate-30 days (max)
Interview process- 1 telephoic round + 1 Assessment + 1 F2F
Education- Post Graduate or MBA in Marketing, Any digital marketing specializations, Google
Adwords & Google Analytics
Candidate needs to have good understanding for Luxury brands. 

Position Role: This position will be responsible to lead, strategize digital marketing plans for Seniors Today, manage and ensure smooth functioning of the digital marketing department

Job Responsibilities: 
- Build a digital marketing roadmap for Seniors Today and create unique positioning, strong communication for the digital platform and identify target audience
- Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
- Set campaign and activity KPIs, budgets and measure ROIs accordingly
- Oversee all social media accounts
- Manage and improve online content, improve SEO performance and use Google Analytics to collect website performance intelligence
- Forecast sales performance trends and act proactively to increase our market penetration
- Create sales funnel to improve conversions
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies and improve campaign effectiveness
- Motivate digital marketing team to achieve goals
- Monitor competition and drive brand saliency
- Stay up-to-date with digital technology developments
- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey
- Conduct on-site and off-site SEO competitor analysis, execute SEO strategies (including link building). Using web tools to track site traffic and rankings to maximize organic visitors.

Competencies Requirement:
1) Knowledge
- Demonstrable experience in designing and implementing successful digital marketing campaigns
- Strong understanding of how all current digital marketing channels function
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Familiarity with web design

2) Skill Set
- Excellent analytical and project management skills
- Strong team management and communication (written and verbal) skills