Digital Content Specialist McCormick & Company

About McCormick & Company

Job Description

Position Overview This Digital Content Specialist will manage all content for the global corporate digital properties including social media and web and oversee distribution of McCormick assets in various video, text and visual formats. This position maintains and protects the voice of the brand, ensuring alignment to content standards and strategy, and is critical to increasing consumer engagement in the digital space. Key Responsibilities Develop, coordinate and project manage existing and new content across a wide spectrum of consumer touch points. Contribute to the development of new content, including social media copy writing and ensure information is accurate and appropriate stakeholder approvals are met. Tag, title and optimize content, with an understanding of how copy impacts natural search traffic and rankings. Utilize CMS publishing platforms to distribute content across social and web. Serve as a community manager across several Corporate social and digital media channels. Develop social/digital calendar with a cadence of posts and promoted content. Ensure all content meets established brand and company standards and is consistent and relevant to our corporate brand principles. Level of Education and Discipline BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field Certification and/or Licenses Experience - functional/industry/commercial knowledge, business acumen 2 years of digital experience working with social media tools to achieve business goals. Knowledge and familiarity with Content Management Systems for web and social media platforms Ability to assess/edit engaging original content Expertise in New Media Understanding of digital and social media landscape Interpersonal Skills - leadership, interactions, communication, influence Entrepreneurial spirit with ability to self-motivate and take initiative with demonstrated ability to be flexible, proactive, adapt to change, and work successfully in a fast-paced, dynamic environment Proven success multi-tasking in a fast-paced environment Exceptional organizational and project management skills Excellent written, verbal and interpersonal communication skills to interface with internal and external contacts at all levels, both technical and non-technical audiences Experience - functional/industry/commercial knowledge, business acumen Experience in PR, online marketing, graphic design or advertising Knowledge and familiarity with SiteCore and Hootsuite CMS platforms Familiarity with media analytics and social listening tools (Crimson Hexagon/Brandwatch and Google Analytics experience preferred) Global Communications background preferred,